Revenue means CRAP!

Companies measure success by quoting their revenue to the public but the bottom line is its all deception. Revenue (the amount of money exchanged) means nothing. I can teach a 5 year old kid how to created a million dollars in revenue.

Buy 2,000 iMac computers and sell it for $500 on eBay. You will sell those incredibly fast and easy, make $1 million in revenue but also $1.4 million in loses.

Instead of stating the amount of revenue give us the amount of profits. The amount of money left over after all the expenses have been paid.