If you want to develop a kick ass software that is salable create an awesome almost impossible project. Let me explain.
You see many of the software we use today was created to solve a problem. It wasn't created because someone taught this would be nice and cool to have. Look at Weta Digital an Oscar winning visual effect company responsible for Lord of the Rings trilogy and Avatar. They created MASSIVE and CityBot because the work they needed in their movies. Another example is 37signals Basecamp which gave birth to Ruby on Rails. There's so many others as well.
I'm a firm believer in solving your problem first and maybe someone else may benefit it from it or not. But if they don't at least you solved your problem.
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